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Shakespeare Machine


20' x 12' x 3' (approx.), custom LED panels

Artist: Ben Rubin

Collaborators: Michele Gorman, Mark Hansen, Ian Adruin-Fumat

Commissioned by: New York City Department of Cultural Affairs Percent for Art Program

Public Art Consultant: Xenia Diente, NYC Department of Design and Construction

Architect: Ennead Architects

The Public Theater, 425 Lafayette St, New York, NY 10003, USA

Shakespeare Machine is the creation of Ben Rubin, a [New York] media artist with the spirit of a mad inventor and a passion for data. Commissioned by the city’s Department of Cultural Affairs as part of the Percent for Art program, which funds site-specific pieces in city-funded construction projects, Rubin’s device is at once artwork, chandelier, brain-teaser, and literary tourist attraction."

— ROBIN CEMBALEST, ARTnews, October 16, 2012


Ben Rubin was commissioned to create a large-scale sculpture for The Public Theater’s lobby, part of Ennead Architects’ renovation of the landmark institution. Suspended from the ceiling and serving as the lobby’s chandelier, Shakespeare Machine features 37 LED display screens showing fragments of Shakespeare’s plays, to create an unfolding, glowing kaleidoscope of language in motion. It serves as a beacon, beckoning the community inside. The machine selects and organizes these fragments according to varied logical systems, each using a combination of grammatical, contextual, rhythmic, and/or semantic attributes of Shakespeare’s language to generate new text-motion sequences.


The installation is part of New York City's Percent for Art initiative, which designates one percent of construction project budgets that receive city funding to site-specific artworks.The Shakespeare Machine like new entry and lobby redesign is a blend of modern and historic elements that reflects the nature of the acclaimed theatrical work for which The Public Theater is renowned.


The geometric concept and mechanical details of the piece were designed in collaboration with architect Michele Gorman.Ben Rubin developed the algorithms that select and animate the text together with his longtime collaborator, statistician Mark Hansen.Data artist Jer Thorp and designer/programmer Ian Ardouin-Fumat also contributed to the software design. Mechanical engineering support was generously provided by Guy Nordenson and Associates. The piece was engineered and fabricated in Greenpoint, Brooklyn, by Perfection Electricks and Parallel Development Ltd.James Shapiro, Stephen Greenblatt, Barry Edelstein, and Oskar Eustis provided critical guidance and advice in navigating Shakespeare’s texts.

Additional Information

"For me, the Shakespeare Machine is a kind of supercollider, where the particles to be accelerated and smashed together are scenes, lines, and phrases from Shakespeare’s plays. I hope that these collisions will ignite traces of the incandescent energy, wit, and passion that existed at the moment of these plays' creation.” – Ben Rubin

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